In 2016, we at Fierce predict that job candidates will want to ensure a potential company’s purpose and mission align with values they hold near and dear to their hearts. While this seems complicated, it really isn’t.
There are simple ways to stay connected and really recruit while engaging the heart and mind.
To bring new people onboard, make sure their values align with the company’s. Values and purpose, over tangible items such as salary, will become an increasingly important factor in the decision-making process in our competitive job market. In fact, a high salary is the least important aspect of a job to both men and women, whereas holding a job they enjoy is the most important aspect, according to Pew Research Center. So don’t skirt around what really needs to be talked about.
Invite your marketing or public relations team to share best practices for using social media, and brainstorm new ways that individuals in your organization can share their purpose and experience inside of the organization. It is not only a great way to attract people to join your company, it also reinvigorates the individuals going through the exercise. Really talking about how you feel
Sometimes the best thing you can do is decide that the position is not a good fit for the candidate and the company. It isn’t forever – it is just for now.
Yes, you must know that recruitment conversations have left the sole “salary and benefits” land to a much more robust, complex space. Focus on the whole person and have the deep conversations, go beyond the surface to attract and recruit the crème de la crème.