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Building a Giant in the Heavy-Equipment Industry

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This week’s Fierce resource was originally published on and highlights how the RDO Equipment Co. grew into a construction and agricultural empire by focusing on employee and customer engagement through radical transparency.

Building a Giant in the Heavy-Equipment Industry describes one company’s journey from struggling public corporation to a thriving family-owned business.  Enticed by the prospect of substantial profits in the public sector, RDO soon learned that the grass wasn’t greener on the other side. As the pressure mounted, they decided to stop talking about meeting analyst expectations and start talking about the customer and the culture again.

How wide is the gap between the “official” truth and the “ground” truth in your organization?

“In RDO's modern culture, top leaders at the company say they maintain their success internally and externally by adhering to a set of action-oriented core values for business operation. These values include collaborating with employees, building customers for life, creating opportunities and committing to doing what they say and playing to win.”

Read the full article.


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