I just read a book called Sway: The Irresistible Pull of Irrational Behavior by Ori and Rom Brafman. It was a fun read and it brought home a couple of Fierce points; our emotions drive our decision-making and our context dictates the content of our lives. The Brafman’s show us time and again how we will cling to irrational behaviors that in hindsight seem silly or down right destructive. Is this just the human condition…or can we acknowledge that sometimes dark forces are at play and stop short of irrational behavior? I believe obeying our instincts doesn’t happen often enough and I believe that a quick check-in on the possible outcomes of the path we choose is important as well. The question is can they both be done at the same time?
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