Fierceling of the Month: Katelyn Sorensen


Here at Fierce, we honor a person once a month with the coveted title of Fierceling of the Month. The qualification for a Fierceling is someone who has been nominated by peers for exceptionally exhibiting the fierce values and the 7 principles of our work. There are some great internal perks including choosing your favorite restaurant to cater a company-wide lunch. Each month I look forward to interviewing these amazing people.

This month, I had the honor to connect with Katelyn Sorensen.

When and why did you join Fierce?

I officially joined Fierce two years ago this month. Unofficially though, it was a little bit earlier than that. My dad has been involved with Fierce for a long time and when I was looking for something to do over one summer in college he asked Stacey if she would be interested in an intern. He got my foot in the door, and then I fell in love with the mission and the culture and worked my ass off so that someday in the future they might let me back. Then, after working for a year in Australia, I moved back to Seattle and applied for a full time position – I must have not screwed up the internship too bad because they let me rejoin.

What are some responsibilities for your role here?

I am on the Lead Generation team, and our primary function is to do outreach to potential clients and then make introductions to our client development team. I am also taking on some data reporting and back-end metrics. I’ve been really enjoying the technology side of my role. We have a lot of freedom to explore here and create campaigns and develop our skills in different areas - that is something I really love.

What’s the coolest thing you are currently working on?

Right now I am helping to facilitate a huge change in the way that we interact with our CRM (customer relationship management software), and I am really excited about it. We are trying to streamline our processes and make sure that we are using our technologies in the best way possible – it can feel a little bit like re-inventing the wheel, AND the wheel is going to roll a lot faster when we are finished!

What is your favorite thing about working at Fierce?

I love the culture, I love the people, I love the innovation, and I love the mission. My generation wants to be part of organizations that they align with at a deep level, and Fierce is that for me. I feel incredibly lucky to have a job that I enjoy at a company that has a product that I feel good about sharing with people.

What fierce principle are you working on this month?

Master the courage to interrogate reality.

When you’re not at Fierce, what are you most likely doing?

You can usually find me at a Barre class, wandering around Ballard (a Seattle neighborhood), playing kickball, or trying a new restaurant. I try to be outside as much as possible – and it definitely depends on the fickle weather we have here in Seattle!

What inspires you?

I am surrounded by people that inspire me. My colleagues are amazing, my friends are incredible, and my family is the best support system I could imagine. And lucky for me, some of those people even overlap! I am inspired by growth, innovation, learning, and especially being a part of something that matters – both to me and to the world.

What was your reaction when you found out that you were Fierceling of the Month?

I was WILDLY excited to get to wear the sexy orange cape!! I was also very honored, it is an incredible feeling to be nominated for something like this by your peers, especially when they are people you hold highly and respect immensely.

What else do you want to ask Katelyn? Tweet @fierce_inc #fiercelingofthemonth to ask any other questions.

Most Company Wellness Programs Are A Bust
Leadership Tips: Take a Vacation