This week’s Fierce resource was originally published by Harvard Business Review and discusses why so many corporate wellness programs fail, and explains how to create ones that stick.
There is a lot of discussion around “wellness programs,” also known as workplace health promotion programs and their effectiveness. A wellness program, like any other company-wide initiative, can only be successful if it is designed and executed properly.
Many times, organizations try to pass off a single effort or one-time event as a complete wellness program – these are destined for failure. Employees need follow-up and structure to continue making smart decisions about their health.
To figure out what is working, and what isn’t, HBR prepared a report, “From Evidence to Practice: Workplace Wellness that Works.” Hector De La Torre and Ron Goetzel, Ph.D., Harvard Business Review, identified certain trends that led to successful and failed programs.
Per Torre and Goetzel, a few of the failed tactics include:
On the opposite spectrum, some strategies that moved the needle included:
These are some tips to help get your wellness program headed in the right direction. Now, it is up to you to lead the way.
To learn other tips for wellness programs, read the article.