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Leadership Tips: Find the Why

Fierce Ideas (purple lightbulb)

When the year first gets ramped up and rolling, the conversations often turn to “what” needs to happen, “who” needs to be there, and “when” does it or that need to get finished. Those are all critical elements of execution and doing the work that we need to do. However, it isn’t the whole piece. We must go deeper than logistics with each other. Even Albert Einstein said, “We should take care not to make the intellect our god; it has, of course, powerful muscles, but no personality.”

To get more, you need to turn to the “why”. I have always loved Simon Sinek’s work, and many members of the Fierce team (and world considering it is one of the most viewed) love his Tedx Talk, “How Great Leaders Inspire Action”. The premise is that leaders, who connect and always talk about the why, are the most influential. The most followed. The most memorable. Because we as humans connect at a deep and indescribable level with people who share their beliefs with us. We want to orient ourselves with people and companies who believe what we believe.

This week’s tip is to find the why in your goals and efforts for this month. With New Year’s resolutions, newly minted strategic plans, perhaps even new teams members or new ways of doing something at home, it is more important than ever to get beyond the surface.

So ask yourself:

    • Why am I doing what I’m doing?


    • Why does my organization/family/church do what they do?


    • Why do I have the goals that I have?

When you answer those questions, make sure to not answer it with a “what”. For instance, for why do you do what you do, do not say because you have a mortgage and bills to pay. Rather, ask yourself, what is being fulfilled (or not fulfilled). What do you BELIEVE in about what you do?

What are your “whys”?


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