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Memo To the Modern COO

Fierce Ideas (purple lightbulb)

This week's Fierce Resource was first published Monday on Seth Godin's blog. Memo to The Modern COO, makes the case for redefining the job description of COO to fit the new demands of an organization.

" In the industrial era, the job of the chief operating officer revolved around two related functions: Decrease cost, Increase productivity. The company knew what needed to be done, and operations was responsible for doing it...In the post-industrial age, when thriving organizations do something different tomorrow than they did yesterday, when the output is connection as much as stuff, the objectives are very different. In today's environment, the related functions are: Increase alignment, Decrease fear"

To read Seth's full blog, click here.


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