Start With Why

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This week's Fierce Resource comes from Ted.com and showcases Simon Sinek, the author of Start With Why

In How Great Leaders Inspire Action, Simon Sinek talks about the power of starting with why. It may seem like an obvious question to ask and, often, the question is overlooked. Posing the question - why? - can be seen as non-compliant or challenging the status quo. On the flip side, it can influence your team and organization to really dig in and explore what actually matters.

If you started asking the question why, what would you discover? Would asking change the way your organization operates? 

"The Golden Circle. Why, How, What. This little idea explains why some organizations and some leaders are able to inspire and others aren't. Every single person on the planet knows what they do, some know how they do it. Whether it's your differentiating value proposition, proprietary process, or usp. But very few know why they do what they do. And by why, I don't mean to make a profit, that's a result. Why does your organization exist?"

To watch the full TedTalk, click here

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