Why Fierce

Most training is forgotten. Fierce becomes a habit.

You’ve sent leaders to training before. They came back inspired, and a month later nothing had changed. Fierce is the one that sticks, and below is the proof.

The problem

You’ve run the workshop. Six weeks later, nothing changed.

Most leadership training is an event. Energizing in the room, gone by the next deadline. The budget gets spent, behavior stays the same, and you’re the one who has to explain why. Fierce is built to close that gap, not add to it.

Trusted by leaders at

Marriott International
University of Michigan
Inova
Coca cola SWB
Capital One
Christus Health
Salesforce
NBC
Boston Medical Center

Trusted by leaders at

Marriott International
Capital One
Coca cola SWB
NBC
Inova
Salesforce
University of Michigan
Christus Health
Boston Medical Center

Where it comes from

Not a training fad. A bestseller that became a standard.

In 2002, Susan Scott named what most leadership books had been dancing around, every workplace relationship is the sum of the conversations that happen, and the ones that don’t. Fierce Conversations sold more than a million copies and started a movement. Two decades on, the method has only deepened, now including Fierce Resilience, and it’s still built on that one durable idea.

1M+

copies sold, the idea that started it all, now taught in 100+ countries.

Fierce Resilience by Edward Beltran and Fierce Conversations by Susan Scott, standing side by side

In her words

Hear it from Susan Scott.

Susan Scott on video

Why it sticks

Why it works when other training doesn’t.

Behavior, not content

Experiential and conversation-based. Leaders practice the skill in the room, so they use it the next day, not just hear about it.

One model, not many courses

A single shared framework across every team, level, and region. One language your whole organization speaks, however your people learn.

Proven at scale

Two decades, 2.5M+ people, the world’s biggest companies. Tested everywhere candor is hard, and it holds.

How it works

What working with Fierce looks like.

We don’t drop in a course and leave. We build a program around your people, then help it stick.

01

Discovery

We start with a conversation about where your leaders are stuck. No pitch, no slides, just listening.

02

Design

We tailor the modules, format, and pace to your people, your goals, and your culture. On site, virtual, on-demand, or a blend.

03

Embed

Facilitated sessions, reinforcement, and Pulse data so the change shows up in how people actually lead, long after the room clears.

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See the signal behind the conversation.

Pulse reads stress, recovery, and focus in the flow of work, so you can see, not guess, how a conversation actually lands. The proof isn’t a survey weeks later. It’s the human signal, in the moment. Nine in ten leaders report stronger, more direct conversations after Fierce, and Pulse shows it.

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The impact

What actually changes.

Three numbers, not thirty, the ones that capture what happens when leaders learn to have the conversation.

0%
of leaders stayed, people don’t leave when they’re finally heard
0%
earned a promotion, growth that shows up on the org chart
$0
in new annual revenue, candor compounds

Walk into your budget review with the numbers already done.

In their words

Leaders who made the conversation their advantage.

There is no question that the Fierce Conversations program was a significant contributor to our success. In an industry as competitive as ours, we can’t afford not to have conversations like this every day.

Peter Neill

Executive Director, AT&T Wireless

I use the Fierce techniques to confront the issues and not the people. They’ve helped me have much calmer, more productive conversations and build more trusting relationships.

Rebekah Ray

Event Manager, University of Washington

Fierce is now embedded in our organization. People are speaking up, and they’re doing so in a way that’s courageous, tactful, and far from limiting.

Tiffany Austin

Senior Internal Learning Consultant, Symetra

Ready to change how your leaders communicate?

Tell us what conversation your team has been avoiding. We’ll show you what’s possible.

Talk to our team