About Fierce
It started with one idea: the conversation is the relationship.
Susan Scott spent years watching smart organizations fail at the same thing, the conversations they weren’t having. Fierce turned that insight into a methodology that’s now shaped leaders in more than 100 countries.
Our story
From a bestselling idea to a global standard.
Founder Susan Scott wrote Fierce Conversations after seeing that the success of a leader, and a company, happens one conversation at a time. What began as a book became a methodology, then a company trusted by the world’s most demanding organizations.
In her words
“While no single conversation is guaranteed to change the trajectory of a career, a business, or a life, any conversation can.”
Our approach
What makes a conversation fierce.
Interrogate reality
Surface what’s actually true, not the comfortable version everyone agrees to.
Provoke learning
Trade certainty for curiosity, and conversations become a source of growth.
Tackle tough challenges
Name and address the real issue today, before it compounds into a crisis.
Enrich relationships
Each conversation either builds the relationship or erodes it. We build.
Our people
Practitioners, not just presenters.
Fierce is led by people who have sat in the rooms they now train, builders of the method, not just messengers.
Master facilitators
A global bench, in the room with your team.
Beyond the leadership team, Fierce is delivered by a worldwide network of master facilitators, seasoned leaders and coaches certified in the method. They have run the hard conversations they now teach, in the industries your people work in.
Who we are
A women-owned business, built to last.
Certified women-owned by WBENC and the Astra Women’s Business Alliance. Headquartered in Seattle, delivering in more than 100 countries, for over 20 years.







