About Fierce

It started with one idea: the conversation is the relationship.

Susan Scott spent years watching smart organizations fail at the same thing, the conversations they weren’t having. Fierce turned that insight into a methodology that’s now shaped leaders in more than 100 countries.

Our story

From a bestselling idea to a global standard.

Founder Susan Scott wrote Fierce Conversations after seeing that the success of a leader, and a company, happens one conversation at a time. What began as a book became a methodology, then a company trusted by the world’s most demanding organizations.

  • Founded on a single, durable principle

  • Refined over 20+ years of real-world practice
  • Delivered by a global bench of master facilitators

2.5M+

people have learned to have fiercer conversations, across 100+ countries and every major industry.

In her words

“While no single conversation is guaranteed to change the trajectory of a career, a business, or a life, any conversation can.”

Susan Scott, Fierce Founder

Our approach

What makes a conversation fierce.

Interrogate reality

Surface what’s actually true, not the comfortable version everyone agrees to.

Provoke learning

Trade certainty for curiosity, and conversations become a source of growth.

Tackle tough challenges

Name and address the real issue today, before it compounds into a crisis.

Enrich relationships

Each conversation either builds the relationship or erodes it. We build.

Our people

Practitioners, not just presenters.

Fierce is led by people who have sat in the rooms they now train, builders of the method, not just messengers.

Master facilitators

A global bench, in the room with your team.

Beyond the leadership team, Fierce is delivered by a worldwide network of master facilitators, seasoned leaders and coaches certified in the method. They have run the hard conversations they now teach, in the industries your people work in.

100+

countries where certified Fierce facilitators deliver the method, in person and online.

Who we are

A women-owned business, built to last.

Certified women-owned by WBENC and the Astra Women’s Business Alliance. Headquartered in Seattle, delivering in more than 100 countries, for over 20 years.

Ready to change how your leaders communicate?

Tell us what conversation your team has been avoiding. We’ll show you what’s possible.

Talk to our team