Fierce Conversations by Susan Scott | Fierce, Inc.


Achieving Success at Work and in Life One Conversation at a Time

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Transform the conversations central to your success.

Fully revised and updated, this best-seller from leadership visionary Susan Scott delivers concrete tools and practical models for improving workplace relationships and creating high levels of engagement. Discover how to:

  • Overcome barriers to meaningful communication
  • Handle strong emotions—on both sides of the table
  • Expand and enrich conversations with colleagues, friends and family
  • Increase clarity and improve understanding
  • Catalyze creativity, problem-solving and passion
  • Connect with colleagues, customers and family at a deep level

Includes a workbook and the Seven Principles of Fierce Conversations!


“When the authentic conversations so clearly described in this book catch on everywhere, it will be the end of gossip, corporate politics, bad marriages and 360° feedback. Fierce Conversations is today’s primer for success as well as for survival in our ever-changing world.”

— Stephen C. Lundin, Ph.D., Harry Paul and John Christensen, Co-Authors of Fish! And Fish! Tales

“While success is often measured by an accumulation of titles, acquisitions, and the financial bottom line, little or no attention is paid to the power of each conversation to move us towards or away from our stated business and life goals. No longer. Susan Scott set out to help us change our lives–one conversation at a time.”

— Ken Blanchard, Co-Author of The One-Minute Manager

“Susan Scott has delivered a wealth of uncommon common sense in Fierce Conversations. Her warmth and skill as coach and counselor provide the healthy nudges we all need from time to time to jump in, get engaged, and manage ourselves and the world around us more directly positively and productively. It’s a reminder that ‘the way out is through,’ and she provides great techniques for navigating the passage.”

— David Allen | Author of Getting Things Done

“I was captivated by this magnificent book right from the start. Fierce Conversations insightfully captures and clearly interrogates the heart of ‘real’ conversation. Spending time with Susan Scott’s principles has the potential to make a significant difference in our work, our relationships, and in our understanding of ourselves.”

— Richard Carr, President & CEO, Vistage International, Inc.


Known for her bold yet practical approach to executive coaching and leadership development, author Susan Scott has been challenging people to say the things that can’t be said for over two decades. Susan founded Fierce in 2001 after 13 years leading CEO think tanks, more than 10,000 hours of conversations with senior executives, and one epiphany: While no single conversation is guaranteed to change the trajectory of a career, a business, a marriage or a life—any single conversation can. Susan continues to share her expertise with clients through her keynote presentations and award-winning books.


Inspired by more than 10,000 hours of conversations with CEOs and senior executives, Fierce Conversations is the quintessential guide to productive, respectful and results-driven communication and leadership.
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