Doing Business, The Human Way | Fierce
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Hilary Corna On-Demand

Doing Business, The Human Way

Trust is at an all time low of 48% at large organizations in the United States. An increasingly digital world is creating dehumanizing experiences, and we’ve all been there. We know that tech has created a void in feeling connected to others. Trust is harder than ever to earn. We’re now seeing words like ‘authentic,’ ‘empathetic,’ and ‘multicultural’ trending. Companies are being forced to reimagine what being ‘professional’ means. Proper rules and dress codes are being swept out the door. People are insisting on a human-based approach to your culture with just the right amount of “unprofessional.” Humanization is the way. Drawing from 10+ years of industry experience in operations and people development, Hilary Corna was the first female leading a Kaizen — continuous improvement — in the South Pacific at Toyota. She crafted a way to bring humanity back to businesses. In this introduction to the Human Way Method, you’ll learn to infuse your company’s four critical areas — brand, culture, EX (employee experience) and CX (customer experience) — with human-centric processes, transforming your company.

  • Learn how to humanize your Four Critical Areas—EX, CX, Brand, and Culture
  • The Eight Human Way Principles
  • The Characteristics of human-centric companies
  • Welcome to The Human Way
  • What is humanization, and why is it so critical?
  • Creating emotional capital to build trust
  • Dehumanizing vs humanizing experiences
  • The Human Way Principles 
  • Characteristics of human-centric companies
  • Companies that are already winning at Humanization
  • Bridging online experiences with offline experiences
  • Techniques on humanizing your 4 Critical Areas—EX & CX
  • Techniques on humanizing your 4 Critical Areas—Brand & Culture 
  • Techniques put into practice (Case Study)
  • Myths of humanization
  • A personal story in bringing your human side to your company
  • Overcoming the Digi-Human Divide
  • Join The Human Way Movement
  • On-demand (online, e-learning, asynchronous)
  • 70 minutes of online instruction and activities
  • Unlimited access to the course for 1 year
  • Self-paced (available on computer, tablet, or smartphone)
  • Downloadable exercise materials and post-learning tools
COURSE OVERVIEW
  • Learn how to humanize your Four Critical Areas—EX, CX, Brand, and Culture
  • The Eight Human Way Principles
  • The Characteristics of human-centric companies
COURSE OUTLINE
  • Welcome to The Human Way
  • What is humanization, and why is it so critical?
  • Creating emotional capital to build trust
  • Dehumanizing vs humanizing experiences
  • The Human Way Principles 
  • Characteristics of human-centric companies
  • Companies that are already winning at Humanization
  • Bridging online experiences with offline experiences
  • Techniques on humanizing your 4 Critical Areas—EX & CX
  • Techniques on humanizing your 4 Critical Areas—Brand & Culture 
  • Techniques put into practice (Case Study)
  • Myths of humanization
  • A personal story in bringing your human side to your company
  • Overcoming the Digi-Human Divide
  • Join The Human Way Movement
COURSE FEATURES
  • On-demand (online, e-learning, asynchronous)
  • 70 minutes of online instruction and activities
  • Unlimited access to the course for 1 year
  • Self-paced (available on computer, tablet, or smartphone)
  • Downloadable exercise materials and post-learning tools

ENROLL TODAY (PRICE IN USD)

$79.50 $159

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WHAT’S INCLUDED


  • 70 minutes of engaging instruction and activities
  • Unlimited access to the course for 1 year
  • Self-paced (available on computer, tablet, or smartphone)
  • Downloadable exercise materials and post-learning tools

SKILLS & BENEFITS


  • Define humanization and recognize when you’re creating dehumanizing experiences.
  • Build emotional capital with your stakeholders to foster trust.
  • Create seamless transitions from online to offline for both customers and employees.
  • Recognize and refrain from falling into the pitfalls of common myths of humanization.
  • Embed human-centric traits within the four critical areas of your company.
  • Identify what makes your company human and weave that into your company’s fabric to connect with customers.
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