Fierce Leadership | Books + eBooks - Fierce, Inc.


A Bold Alternative to the Worst “Best” Practices of Business Today

Click the button below to purchase your copy from Amazon today:

Inspired by more than 12,000 hours of conversation with executives and CEOs.

From the author of the acclaimed Fierce Conversations, here’s the antidote to some of the most wrongheaded practices of business today:

  • “Provide anonymous feedback.”
  • “Hire smart people.”
  • “Hold people accountable.”

Leadership visionary Susan Scott debunks these mantras as the misguided—and expensive—myths they are. They’re costing companies billions of dollars, driving away valuable employees and profitable customers, limiting performance and stalling careers. Yet they are so deeply ingrained in organizational cultures that no one has questioned them.

Until now.

How do you know if you’ve fallen prey to these disastrous and costly behaviors? In Fierce Leadership, Scott introduces the “squid eye:” a technique to recognize “tells” or signs that the worst practices have taken hold in your organization. Learn how to spot and overcome them, so that you can replace them with practices that work.


“Business in today’s environment is about change, which means it’s about people and leadership. And it’s about starting with the only thing you can really control as a leader, which is your own behavior. Susan Scott cuts through a lot of jargon and commonly accepted ideas and offers up specific, actionable steps to achieve better results. Pick one or two and get started today.”

— Bill Ayer, President & CEO, Alaska Air Group

“Susan Scott has successfully captured the potential shallowness and ineffectiveness of contemporary ‘best practices’ that often bedevil our business efforts. Best practices may be ‘hot’ and ‘in style’ but may very well be counterproductive in leading your organization.”

— Juan Gonzalez, VP Student Affairs, University of Texas, Austin

“Fierce Leadership is not for those who want to become shadows in the crowd; it is for those who are willing to tackle the biggest challenges in their lives, toss out the ‘old’ corporate way of thinking, and execute at a higher level of integrity, both personally and professionally.”

— Faith Green, Co-Founder of ARC – A Resource Community for Women


Known for her bold yet practical approach to executive coaching and leadership development, author Susan Scott has been challenging people to say the things that can’t be said for over two decades. Susan founded Fierce in 2001 after 13 years leading CEO think tanks, more than 10,000 hours of conversations with senior executives, and one epiphany: While no single conversation is guaranteed to change the trajectory of a career, a business, a marriage or a life—any single conversation can. Susan continues to share her expertise with clients through her keynote presentations and award-winning books.


Informed by over a decade of conversations with Fortune 500 executives, Fierce Leadership is for anyone ready to transform their organizational culture.
Share This