A Fierce Whitepaper

Turning Conversations into a Driving Force for Growth and Success: A Retail-Industry Perspective

A major 2009 study reported that an overwhelming 75 percent of shoppers who enjoy a “great experience” with a specific retailer “definitely intend to return to that retailer the next time they need a similar product or item.”

Fierce President and CEO Susan Scott puts it this way: “If you improve conversations, you improve relationships, which has a positive impact on key areas…including the bottom line.”

In this whitepaper, we discuss why developing the skills for powerful, meaningful conversations within an organization can provide a significant competitive advantage in improving retail revenue in today’s uncertain times.

Included in this resource:

  • The relationship between conversations and engagement
  • Insights from Starbucks CEO Howard Schultz and VP of Lowe’s Cedric T. Coco
  • How retail companies can leverage employee communication to increase customer loyalty and revenue
  • Actionable solutions to create a more inclusive workplace culture

You’ll learn why effective conversation is essential for employee engagement and discover how you can course correct in your organization to positively impact the bottom line.

Fill out the form on this page to download your copy of the whitepaper today.

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