ABOUT OUR
DEPARTMENT LEADERS

When you think of a fierce conversation, don’t think of criticism, the issuing of directives, a spin on the latest re-org, the newest slick pitch to customers.

Think passion, integrity, authenticity, collaboration. Think leadership. Think conversations which build our world of meaning. Conversations during which we connect on a human level. Speak in a human voice. Our own voice. Conversations during which we touch one another in some way.

After decades working with CEOs globally, Susan Scott believes that if you want to become a great leader, you must gain the capacity and the courage to connect with the people who are important to you – at a deep level. Or lower your aim.

Susan founded Fierce after 13 years leading CEO think tanks. She has shared her expertise through her keynotes, TedX Talk, and award-winning books, Fierce Conversations: Achieving Success at Work and in Life, One Conversation at a Time, and Fierce Leadership: An Alternative to the Worst “Best” Practices of Business Today and Fierce Love, Creating a Love That Lasts – One Conversation at a Time.

Edward Beltran is redefining how organizations measure and improve human performance. As CEO of Fierce, Inc. and the creator of Ethical Biometric Intelligence™, Edward is pioneering a new framework that gives organizations a measurable, ethical, and science-backed way to understand and improve workforce potential. His leadership has transformed Fierce from a top leadership training firm into a global innovator in data-driven workplace intelligence.

Under Edward’s leadership, Fierce launched Pulse by Fierce—an award-winning platform that merges real-time biometric and behavioral data with proven conversation frameworks, enabling organizations to quantify and improve resilience and well-being, turning insights into actionable outcomes. Fierce has become a global innovator at the intersection of data, behavior, and AI ethics. Organizations using Pulse have seen a 40% immediate reduction in stress after a single 90-minute coaching session. Participants also experienced a 10% sustained reduction in stress over two weeks, with double-digit gains in resilience, results independently validated by the Korn Ferry Institute. For enterprise leaders, this validation underscores that human capacity is a business-critical performance indicator.

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Gabe brings more than 14 years of industrial and organizational psychology experience to the Fierce Team. He earned his Ph.D in Industrial/Organizational psychology from Bowling Green State University in 2008, and has published work in journals such as the Journal of Addictive Behaviors (an international peer-reviewed journal), and edited books such as The Handbook of Employee Engagement, which is considered an invaluable resource for organizational psychologists.

Prior to joining Fierce, Gabe spent over 7 years at The Naval Center for Combat and Operational Stress Control, where he was responsible for understanding and enhancing organizational factors impacting performance among sailors and marines.

Gabe loves the outdoors and enjoys surfing, biking, and snowboarding, and especially hiking with his wife.Read More

View his authored whitepaper on the impact of stress in the workplace

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Data-driven product marketing leader with a proven track record of scaling lean teams and driving impactful growth. I specialize in aligning product management, marketing, sales, and customer-facing teams to execute strategic GTM initiatives that accelerate revenue and enhance market positioning. With a deep analytical mindset, I thrive in distilling complex topics into clear, compelling narratives that resonate with diverse audiences.

Known for my ability to develop data-informed product messaging, create launch strategies, and equip teams with the tools to succeed, I consistently lead cross-functional collaboration to deliver results. I’m a systems thinker who values process and clarity, and I’m passionate about building and scaling high-performing teams.

In my personal and professional life, I believe in the power of story, empathy, and the strength that comes from being part of something bigger than yourself.

Geeta Premkrishnan brings in over 15 years of experience to Fierce, in technology and data analytics with progressively increasing leadership responsibility from Technology Professional through Vice President.

Geeta has been instrumental in taking up the vision of the CEO and building Pulse By Fierce, the disruptive app – from ideation to reality. Geeta has a proven track record of collaborating with the CEO in setting and driving the operational vision and strategy, ensuring the plan meets actionable goals for performance, growth, and innovation. She has a passion to and provides direct leadership in developing, implementing, and executing continuous performance that ensures delivery of high quality, efficient, and successful products giving Fierce ‘a strong digital presence’.

With her love and passion towards technology and entrepreneurship, Geeta has also gained skills and experience in envisioning and developing product strategy, and driving projects from start to finish. She thrives off of the energy and enthusiasm of a collaborative team and loves to solve problems.

Prior to joining Fierce, Geeta was with AT&T for close to 15 years handling multiple technology projects. Geeta holds an MBA degree from Robert Kennedy University, Switzerland in Information Systems and Entrepreneurship. She lives in Arizona with her husband and 2 sons.