It all started with a book. 

In 2001, Susan Scott released Fierce Conversations, a groundbreaking book that transformed the way people communicate—both at work and in life. The bold idea at its core was simple yet profound: conversations are the backbone of relationships, careers, and success. This idea quickly sparked a global movement.

From Fortune 500 companies to small businesses, leaders embraced the principles of Fierce Conversations: confronting reality, embracing vulnerability, and tackling tough topics with courage. As these ideas took hold, workplace cultures shifted. Teams became more engaged, conflicts were resolved more effectively, and collaboration reached new heights.

But the story didn’t end with the book. Susan went on to establish Fierce Inc., turning the book’s concepts into actionable training programs that empower organizations to create cultures of honesty and accountability. Today, thousands of companies worldwide—including some of the most successful businesses—use these methods to build stronger teams, engage employees, and foster leadership at every level.

Readers and trainees alike have carried these lessons beyond the workplace, using them to strengthen personal relationships, improve self-awareness, and find greater fulfillment in life. Over two decades later, Fierce Conversations remains a timeless guide, proving that one brave conversation can change everything.

“While no single conversation is guaranteed to change the trajectory of a career, a business, or a life—any conversation can.”

The Value of Fierce

At its heart, Fierce Conversations is about creating moments of connection and clarity. 

The methods we teach at Fierce are rooted in thousands of hours of real-world experience, delivering proven results in leadership, team dynamics, and organizational performance. Our training programs go beyond theory.

Our programs are designed to create vibrant, results-driven conversations that: