Hormel Foods Case Study I Building a Diverse Collaborative Sales Culture
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A FIERCE CASE STUDY

HORMEL FOODS

To spark greater innovation, Hormel partnered with Fierce to train its retail division sales managers on how to tap into the increasingly diverse backgrounds, knowledge, and experience of its evolving workforce.

To help its new sales managers encourage greater collaboration, Hormel’s retail division adopted a new approach to conversations using Fierce learning. During the 12-month emerging leaders program, managers received training in new, more effective ways to provide feedback, coach, delegate, and manage team dynamics.

Following training, the company saw improved innovation, better collaboration, an increase in employee happiness, and a boost in employee engagement.