Fierce Negotiation | Fierce

Negotiation Training Program
Fierce Negotiations®

Master the art of deal-making.

Fierce Negotiations® is not about compromise. It’s about how sales professionals can gain the most value and meet their needs while enriching the relationship — steering negotiations to favorable outcomes that lead to success, both personally and professionally.

GET TO A SOLUTION THAT WORKS FOR ALL.​

Effective negotiations are critical for business success, yet many organizations struggle with preparation, collaboration, and maintaining relationships. Poor negotiation practices can lead to misaligned goals, damaged relationships, and missed opportunities.

Unlike traditional approaches that focus on compromise or a win-lose mentality, Fierce Negotiations® empowers sales professionals to build trust, identify shared opportunities, and achieve favorable outcomes. Our program emphasizes the importance of emotional capital, preparation, and understanding both your needs and those of the other party.

How do you ensure your team can effectively negotiate and maintain strong relationships? How do you create an environment where skilled negotiation is the norm and everyone can achieve success?

Fierce Negotiations is the solution. Backed by 25 years of research and 10,000 hours developing global leaders, our program empowers you and your team to:

► Properly prepare for successful business negotiations
► Identify your own needs in a negotiation and those of the other party
► Examine shared potential and opportunity beyond the current negotiation
► Confidently close negotiations while being mindful of the ongoing relationship

Fierce exists to strengthen human-to-human connection. We partner with our clients to transform organizational cultures by building conversational skills that spark curiosity, ignite innovation, invite cross-boundary collaboration, and solve their toughest business challenges.

NEGOTIATION TRAINING OVERVIEW

In the Fierce Negotiations program, master facilitators use real-life examples to reveal:
  • The most common negotiation styles and how to identify your own
  • How to move from a focus on transactions to discover new possibilities and create larger outcomes
  • How to recognize and respond effectively to common tactics
  • Techniques to transform an emotionally charged situation into a catalyst for new solutions
  • A quiver of new tools for navigating negotiations — from teeing up a conversation, to diving deep to understand the other person’s truth
  • The everyday role of negotiations in all relationships
  • How to close negotiations effectively
You’ll turn to the Fierce Negotiations program whenever you need to:
  • Build strong, long-lasting client business relationships
  • Examine shared potential beyond the current negotiation
  • Confidently close negotiations while being mindful of the ongoing relationship
Negotiations training can be delivered via a blend of any of the below formats:
  • In-person training
  • Virtual training
  • On-demand courses
  • Keynote presentation
  • 3D simulation

Based on 25 Years of Research and Multiple Bestsellers

We literally wrote the books on impactful conversations.

Now in its updated edition with millions of copies sold, the Fierce Conversations series continues to revolutionize personal and professional relationships. Both Fierce Conversations and Fierce leadership have been awarded USA Today’s Top 40 Business Books and frequented each of the leading bestseller lists.

Authored by Susan Scott, a best-selling author and renowned leadership development architect, these essential guides form the foundation of the highly acclaimed Fierce training program. Since 2001, Susan has helped top executives engage in vibrant dialogue through her keynote presentations, TedX Talks, and customized corporate training solutions. Her bold yet practical approach challenges individuals to have honest and impactful conversations.

WHAT CLIENTS SAY

We’ve trained over 2.5 million learners and 66% of the Fortune 500. See the transformative impact Fierce is having on their teams.

“We wanted to redefine what it means to lead by building depth among leadership—empowered leaders with emotional intelligence, agility, people-orientation, and self-awareness.”

Karen Craig

Director of Corporate Learning, Coast Capital Savings

“We have a cultural desire to be warm and welcoming, but that doesn’t mean we can’t talk openly about things. Teams who embrace the strategies are more cohesive and able to move forward rapidly.”

Darla Balzer

Sr. Learning Specialist, Starbucks

“The skills learned have the potential to bring a complete transformation to the conversation you and your team members have.”

Peter Lynch

VP of Learning, Aimco

WHAT MAKES FIERCE TRAINING DIFFERENT?

Our award-winning approach is designed to drive immediate, measurable impact. We tailor each negotiation training experience to your audience and organization’s goals, tracking progress every step of the way. This dedication to driving change earned us 2024’s Innovation of the Year, Best HR & Employee Experience, and Best Corporate Learning Solution from the American Business Awards.

Fierce Negotiations® is not a lecture series. Our master facilitator-led training demands hands-on participation. You’ll tackle real-life negotiation scenarios by working through the situations you bring to each session, building practical negotiations skills that are easy to implement and highly effective.

Most importantly, Fierce Negotiations training is completely customizable. Choose from a range of program and delivery options to maximize impact and ensure your team can effectively negotiate and achieve successful outcomes while maintaining strong relationships.

LET’S start the conversation