Edward J. Beltran and Fierce Inc. Introduce Ethical Biometric Intelligence, Redefining the Future of Work
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“Ethical Biometric Intelligence™: Where human potential meets responsible innovation.”
— Fierce Inc
SEATTLE, WA – October 08, 2025 – Edward J. Beltran, CEO of Fierce Inc. and best-selling author of *Fierce Resilience*, today announced the launch of Ethical Biometric Intelligence™, a groundbreaking framework designed to redefine trust, performance, and leadership in the workplace. Developed under Beltran’s leadership and validated by independent research including Korn Ferry studies, Ethical Biometric Intelligence transforms biometric signals such as heart rate variability and skin conductivity into actionable insights that empower leaders and teams to build resilience, emotional intelligence, and clarity under pressure.
“The future of work can’t be built on raw data—it must be grounded in ethical intelligence,” said Edward J. Beltran, CEO of Fierce Inc. “We’re redefining what responsible innovation looks like. This framework ensures technology elevates human potential rather than reducing people to data points.”
“The body doesn’t lie,” said Gabe De La Rosa, PhD, Chief Behavioral Science Officer at Fierce. “By connecting biometric data to real-time leadership behavior, we can finally measure and elevate human potential ethically and responsibly.”
A Framework for Responsible Innovation
- Transparency – Employees own their data and determine how it is used.
- Trust – Safeguards prevent misuse or surveillance, fostering confidence.
- Impact – Insights applied to leadership, onboarding, resilience, and culture.
With wearable and AI-driven technologies rapidly entering the workplace, organizations face increasing pressure to balance innovation with ethics. Fierce is calling on technology leaders—including Salesforce, Microsoft Viva, and Workday—to join the movement and co-create the future of responsible biometric innovation. By doing so, they not only future-proof their organizations but help define the ethical standards that will shape the next generation of human-centered technology.
“We’re drawing a line in the sand,” added Beltran. “This is not just an initiative—it’s a movement. The future of work will belong to organizations that lead with integrity, trust, and data transparency. Ethical Biometric Intelligence ensures that innovation remains human at its core, transforming how we measure and elevate performance in ways that strengthen both people and culture.”
Join the movement shaping the future of responsible biometric innovation.
To partner or schedule an interview with Edward J. Beltran, contact Fierce Inc. today.
Edward J. Beltran, CEO of Fierce Inc. and founder of Pulse, introducing Ethical Biometric Intelligence™ — the new standard for responsible innovation in the workplace.
Visionary Note from Edward J. Beltran
“The next era of work won’t be defined by data — it will be defined by how responsibly we use it. Ethical Biometric Intelligence™ represents a future where technology doesn’t replace human connection but amplifies it. My vision is simple: to help organizations measure what truly matters — trust, courage, and the human capacity to grow. At Fierce, we’re building the blueprint for this next frontier, one conversation, one signal, and one ethical decision at a time.”
About Fierce Inc.
Fierce Inc. is a global leadership development firm whose award-winning platform, Pulse by Fierce, integrates biometric and AI insights to strengthen leadership, resilience, and organizational trust. Through its work with Fortune 500 companies, governments, and global coaching organizations, Fierce continues to redefine how conversations, technology, and science converge to drive ethical performance in the modern workplace.
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