Edward J. Beltran
Creator of Ethical Biometric Intelligence™
CEO & Best-Selling Author | Fierce, Inc.
Edward Beltran is redefining how organizations measure and improve human performance. As CEO of Fierce, Inc. and the creator of Ethical Biometric Intelligence™, Edward is pioneering a new framework that gives organizations a measurable, ethical, and science-backed way to understand and improve workforce potential. His leadership has transformed Fierce from a top leadership training firm into a global innovator in data-driven workplace intelligence.
Under Edward’s leadership, Fierce launched Pulse by Fierce—an award-winning platform that merges real-time biometric and behavioral data with proven conversation frameworks, enabling organizations to quantify and improve resilience and well-being, turning insights into actionable outcomes. Fierce has become a global innovator at the intersection of data, behavior, and AI ethics. Organizations using Pulse have seen a 40% immediate reduction in stress after a single 90-minute coaching session. Participants also experienced a 10% sustained reduction in stress over two weeks, with double-digit gains in resilience, results independently validated by the Korn Ferry Institute. For enterprise leaders, this validation underscores that human capacity is a business-critical performance indicator.
Pulse in Action
The launch of Pulse by Fierce marked a pivotal moment in Edward’s mission to redefine leadership and human performance. Through this innovation, his vision for Ethical Biometric Intelligence™ comes to life — giving both organizations and individuals the ability to turn real-time biometric insights into measurable growth, trust, and resilience.
For Enterprise Leaders
See how Pulse transforms organizational performance through trust, connection, and measurable human insight.
For Individual Users
Discover how individuals can use Pulse to strengthen self-awareness, reduce stress, and enhance resilience — anytime, anywhere.
Together, these experiences illustrate how Fierce is leading the evolution of emotional intelligence into biometric intelligence — where technology amplifies human potential, not replaces it.
Edward’s vision has guided every step of Fierce’s evolution. From CFO to CEO, he built the operational and digital infrastructure that enabled the company’s transformation into a data-driven, AI-enabled performance organization. Since becoming CEO in 2020, he has reimagined Fierce’s mission around a single idea: technology should amplify human potential, not replace it. Fierce is positioned as a category-defining company, recognized as a Top 20 Leadership Training Company by TrainingIndustry.com, and as a multiple Gold and Silver Stevie Award winner (American Business Awards) for Innovation and HR & Employee Experience, featured by Bloomberg, Forbes, and Fast Company.
A best-selling author of Fierce Resilience and host of the acclaimed podcast The Pulse Experience, each episode features behavioral scientists, executives, and innovators redefining the future of work and well-being. Edward is a sought-after voice on AI ethics, leadership, and the future of work.
With his vision at the core of his work, Edward helps enterprise leaders navigate the human side of technological transformation, bridging the intelligence gap between workforce potential and business performance. He believes that the future of enterprise will be built on the integration of Biometric Intelligence as a strategic foundation for competitive advantage.
Partner with Edward to explore how Ethical Biometric Intelligence™ can transform resilience and human-centered performance. Contact Edward or connect on LinkedIn.
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